The 2023 holiday shopping season promises to be an unpredictable one. High inflation rates and increased prices of consumer goods are already throwing a wrench into holiday shopping. Electronics, toys, and other products will be (or already are) in short supply, and retailers are struggling to staff up as the shopping season nears.

Product shortages and increased online shopping will likely result in more online purchase scams this year. These scams accounted for nearly a third of all scams reported to BBB Scam Tracker in 2022. Shortages are likely to make purchase scams even more common as desperate shoppers turn to shady websites in hopes of finding this year’s must-have gift.

BBB recommends the following tips to “Shop Safe, Shop Smart” this holiday season:

• Research before you buy. Use BBB.org and shopper reviews to do your homework before paying.
  
  
• If the deal looks too good to be true, it probably is. The price was the top motivating factor for people who made a purchase and lost money so look for trusted businesses for your purchases. 
  
  
• Beware of fake websites: Check the URL, watch for bad grammar, research the age of the domain, and search for contact information. See BBB’s tips for recognizing and avoiding fake websites:   bbb.org/all/spot-a-scam/how-to-identify-a-fake-website
  
  
• Professional photos do not mean it’s a real offer. Respondents reported that website photos motivated them to engage with scammers, especially for pets/pet supplies, clothing/accessories, and vehicles.
  
  
• Make sure the website is secure. Look for the “HTTPS” in the URL (the extra s is for “secure”) and a small lock icon on the address bar. Never enter payment or personal information into a website with only “HTTP” – it is NOT secure.
  
  
• Be careful purchasing sought-after products, especially during the holiday season. The risk of online purchase scams rises during the holidays because more people are making online purchases, and scammers offer the most popular products for the season at great prices.
  
  
• Beware of making quick purchases while scrolling through social media. Scammers have access to tools they need to learn about your buying behaviors, offering exactly what you want at enticingly low prices.
  
  
• Look for the BBB seal. BBB Accredited Businesses pledge to uphold the BBB Standards for Trust and to deal fairly with consumers. If a business displays a BBB seal, verify it by going to BBB.org.
  
  
• Use secure and traceable transactions and payment methods. According to BBB’s research, those who paid with a credit card were less likely to lose money.
  
  
• Shipment tracking information can be faked. Look closely to make sure it is a legitimate business. Avoid clicking on the tracking link; go to the ‘shipper’s website and type in the code to see if it is real.
  
  

Count on BBB to help you “Shop Safe, Shop Smart.” More tips are available at BBB.org/holiday.