Lexus has unveiled ‘ON/’ at Design Miami/, presenting a vision by Germane Barnes and his team at the University of Miami that is inspired by the power of Lexus’s LF-Z Electrified Concept car, which introduces new electrification principles to the brand’s ethos. The immersive installation embodies the human-centered, future-oriented approach to design that the automotive brand and Barnes share, its title alluding to an on/off switch as a vision of a carbon-neutral future powered by electric technology. ‘ON/’ creates an environment that is designed to provide an experience that is visually dynamic and interactive while offering an inviting space to recharge and reflect.
The installation is centered around a precisely-to-scale, three-dimensional sculptural rendition of the LF-Z Electrified Concept car rendered in steel and illuminated with embedded LED lighting; the frame of the car glows and is suspended just above the ground, a vision of a more sustainable future coming into focus. Two swings anchor the display, each suspended within illuminated arches in a nod to the classical architecture that is foundational to the design of civic infrastructure and central to UM’s curriculum, alluding to a gateway between our present and future. This arch is echoed in furniture with embedded LED lighting designed by Barnes specifically for the installation, providing discrete areas for rest, repose and recharging.
The entire installation is unified by a unique lighting scheme, designed to enable engagement from users around the world via an interactive virtual model unveiled online alongside the physical display. Participants will create their own lighting designs for the display, altering the color of various features including the walls, car, and furniture.
“As a global brand with commitment to the Japanese design principles of takumi (expert craftsmanship) and omotenashi (exceptional hospitality) and a mission to build towards a carbon-neutral future, Lexus embodies elements that are essential markers of high-quality design. Designing for a future that is collaborative and prioritizes the unique experiences of individuals is a driving force of my practice and my work with students here at the University,” commented Germane Barnes, assistant professor at UM.
This concept reflects a commitment to next-generation design and was developed by Barnes, principal architect at Studio Barnes, assistant professor at the UM School of Architecture and director of the CHIL Lab, in coordination with his team at the University and Studio.
“We’re thrilled to bring this incredible project from Germane Barnes and the University of Miami to Design Miami/ in our fourth year of partnership with the fair,” commented Brian Bolain, Lexus’ global head of marketing. “As we look towards next generation design, this project has given us a chance to highlight Lexus’ commitment to electrification while working with the students who are incredibly talented and represent the future of design and innovation.”
Content Courtesy of Lexus
