On the eve of the Los Angeles premiere of Universal Pictures’ spectacular new cinematic event, Wicked, Lexus pulled back the curtain on two character-themed wrapped vehicles inspired by the film’s iconic witches of Oz. The striking Elphaba TX and elegant Glinda TX each embody their namesake’s unique personalities while offering expansive third-row seating, enchanting technology, and magically spacious cargo.
The “Wicked” vehicles made their world debut on the premiere’s green carpet of the legendary Dorothy Chandler Pavilion on Saturday, Nov. 9, 2024. Universal Pictures’ Wicked soared into theaters November 22, 2024.
“We’ve designed each vehicle to capture the magic of Wicked and bring the cinematic experience to life for its passionate fans,” said Lisa McQueen, manager, Lexus marketing. “Just as Glinda and Elphaba each possess distinct powers and vibrant personalities, these customized vehicles spotlight their distinctive styles, ensuring that fans ‘Experience OZmazing.’”
Content Courtesy of Lexus
