Gilly Hicks, a brand in the Abercrombie & Fitch Co. announced an expanded product assortment and digital experience. As part of its brand evolution, Gilly Hicks is now more gender-inclusive; the brand is introducing underwear, loungewear and activewear in patterns and colors that match everyone’s styles, regardless of gender identity. These products help give Gen Z their daily dose of happy.

Gilly Hicks is also introducing its new Future Stretch fabric, designed to accommodate a variety of body types. Customers can shop the full lines exclusively at GillyHicks.com and in Gilly Hicks and Hollister stores, including their store in Aventura Mall.

The in-store experience features a welcoming atmosphere where product is merchandised by fabric and end-use rather than separated by gender to provide a comfortable, seamless shopping experience for all. 

“We are thrilled to begin this new chapter for Gilly Hicks. From its global reintroduction in 2017, to last year’s addition of our highly successful Gilly Go activewear line, to providing matching underwear, loungewear and activewear that can be worn by all genders – the brand has continued to evolve to best meet our customers’ needs,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “Today, the brand is celebrating a new purpose focused on helping Gen Z, which is the most stressed-out generation, find their happy place with a renewed focus on wellness and mindfulness.”