By John Hayden
Richard Gray criss-crosses America and the globe extolling the diversity of Greater Fort Lauderdale. The world is taking notice.
He has been given one of the travel and destination marketing industry’s highest honors: the LGBTQ+ Tourism Pioneer Award presented by ITB Berlin.
“Winning a global pioneer award signifies that I have been recognized for my innovative contributions and leadership in inclusion on a global scale,” Gray told OutClique. “It acknowledges my work, creativity, and impact in pushing boundaries and making a significant difference.”
Gray is Visit Lauderdale’s longtime Senior Vice President of Inclusion & Accessibility and has spent years making Broward County a welcoming place for everyone. Visit Lauderdale’s Everyone Under the Sun ad campaign highlights many overlooked or marginalized groups, including people with disabilities and the LGBTQIA+ community.
“We live in a world that’s more connected than ever, and I am honored to be recognized as a global thought leader when it comes to a topic that I am so passionate about. Travel is a human right, and it can and does change lives,” Gray said.
Fellow travel professionals selected him as the winner, saying, “You really deserve international recognition for your outstanding contributions. As a remarkable professional, you have played a pivotal role in influencing global standards for serving disadvantaged and marginalized communities.”
His job has been difficult the past few years, as an increasingly toxic political environment has engulfed Florida from the Panhandle to Key West. Several organizations canceled conventions and other large events in Broward County and the full impact may not be known for years.
“As a person that has experienced discrimination, hurt, trauma, and disappointment in the travel space, it means so much to me to win this award and be recognized for my leadership,” Gray said.
Despite obstacles, Gray and his team persevere, promoting the love and inclusivity radiating from the Broward Blue Bubble.
He notes that Greater Fort Lauderdale has various organizations and resources dedicated to supporting the LGBTQ+ community, as well as events and initiatives celebrating inclusion and diversity. There is an LGBTQ+ visitors center in Wilton Manors, a gay-friendly beach at Sebastian Street Beach, the Stonewall National Museum, Archives & Library, and a variety of restaurants, clubs, and attractions that are LGBTQ+ friendly.
“Overall, Greater Fort Lauderdale is welcoming and supportive of ALL individuals, regardless of their background, orientation or how they choose to identify,” Gray said. “This is a safe welcoming destination that welcomes all travelers.”
