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A gentler side of Florida awaits you—with cleaner sands, warmer waters, and fewer crowds. Come see where America’s First Resort Destination™ was built, and genuine hospitality began. Come discover The Palm Beaches, a place that surpasses all expectations, awaiting discerning travelers who won’t settle for the ordinary. A place different from the rest, waiting just for you.

January 17 – February 2, 2025 Since 1912, each January, more than half a