Production Guidelines
Advertising Specifications
Everything you need to prepare artwork for print and digital advertising.
Exquisite layout grids, exact CMYK calibration, and high-fidelity paper medium configurations.
Web
Optimized responsive systems, seamless modern interactions.
E-Blast
Tailored email newsletters designed for elite inbox engagement and curated subscriber lists.
Social
High-impact social assets, unified layouts, and signature styling that commands attention.
Print Advertising
Please verify that all submitted creative assets conform strictly to these publication specifications. High-standard alignment ensures optimal ink reproduction and structural preservation in finished layouts.
Full-Page
Bleed: 8.5"W X 11"H
Trim: 8.25" X 10.75H"
Safe Zone: 7.75" X 10.25"
Half-Page
Vertical
Bleed: None
Trim: 3.75"W X 10.25H"
Safe Zone: None
Quarter
Page
Bleed: None
Trim: 3.75"W X 5”
Safe Zone: None
Resolution: 300 DPI - Color Mode: CMYK - Format: PDF or JPEG
Premium Placements are available
Page 2 (Inside Cover), Page 3 (Opposite inside cover), Inside Back Cover Adjacent, Back Cover, Inside Back Cover, Adjacent Masthead, Adjacent Calendar Pages (Arts & Culture; Pride, Scene & Circuit; LGBTQA+ Travel; Bars, Clubs & Nightlife; Health & Wellness)
Website Advertising
Ensure your digital campaigns execute flawlessly. We support industry-standard display sizing
Website Ads
High-impact display advertising specifications engineered for modern editorial layouts. Deliver visually pristine, responsive creative assets across all screens.
- Leaderboard Ad: 728px (Width) by 90px (Height)
- Box ad: 300px (Width) by 250px (Height)
- Skyscraper Ad: 160px (Width) by 600px (Height)
- Format: Static or animated JPG, PNG, or GIF (Color format: RGB, Resolution: 72-100)
- Duration: 8 Seconds
Website Homepage Video
Exclusive Display of your promotional or event video on top of our website's home page.
- Video size: 1920 X 1080 (16:9 aspect ratio)
- Format: YouTube or Vimeo link
- Hyperlink
Bi-Weekly E-Blast Inclusion
Sent every other week to our list of subscribers with higher open rate.
- Layout: Using our full page ads specs in RGB format work well (8.5"W X 11"H)
- Max Image Size: Under 5MB for optimized instant delivery
- Any image with width more than 1200 pixels will be compressed.
- Hyperlink
- Note: we can use the art on file and the hyperlink in the art.
Dedicated E-Blast
We can create the below items for you, based on the ad /art supplied.
- High Resolution Image(s)
- Hyperlink for the image to point to
- Using our full page ads specs in RGB format work well (Bleed 8.5"W X 11"H)
- Subject line: verbiage of the email
- Pre-header verbiage
- Copy (wording/verbiage/sentences) below the image
- Event & ticket information and link(s)
- Any YouTube video links
- Any social media and weblinks
Social Media Asset Specifications
Instagram Post
1080 × 1080 px Square Grid Asset
Stories
1080 × 1920 px Full Screen Portrait
Reels
1080 × 1920 px 9:16 Cinematic Video
1200 × 627 px Executive Landscape
1200 × 630 px Editorial Feed Image
Facebook Cover Photo
851 px × 315 px
1. High resolution Image(s) to be included
2. Videos (YouTube links), (if applicable)
3. Content (Wording, verbiage, description)
4. Date, time, and location of event
5. Hyperlinks
6. Pages and people to be tagged
7. Hashtags to be used
File Delivery Options
Uncompressed, high-fidelity transfer methods engineered to safeguard asset visual integrity.
Dropbox Portal
Exclusive cloud folders housing persistent raw assets and high-res brand collections.
WeTransfer Pro
On-demand secure transfers up to 20GB. Ideal for instant distribution of finalized deliverables.
Google Drive
Collaborative cloud spaces structured specifically for live reviews and ongoing team access.
Email Limit
25MB structural ceiling. Best suited for editorial proofing, copy, and lightweight mockups.
Artwork Checklist & FAQ
Print-Ready Checklist
Before submitting your creative assets, please verify that your files align with each technical requirement below.
- Images 300 dpi (High resolution)
- CMYK colors only (No RGB or Pantone)
- Fonts embedded or outlined
- Bleed included (0.125" / 3mm)
- No crop marks or registration targets
- Links verified and high-res package
- Spell check completed thoroughly
Submission FAQs
What file types are accepted?
We strictly accept print-ready PDFs. If submitting source files, we require packaged Adobe InDesign files or outlined vector Adobe Illustrator documents with all linked graphics embedded.
Can you design my ad?
Yes, our high-end editorial and design team offers custom graphic design services tailored to your campaign (Subject to additional charges). Please reach out to your account coordinator at least three weeks before the submission deadline to secure design resources.
What if my artwork is incorrect?
All submissions undergo a technical pre-flight check. If your artwork contains errors (e.g. low resolution or missing bleed), we will immediately notify you to revise the design. Changes must be finalized before the closing window.