The Hallandale Beach Community Redevelopment Agency and ArtServe Partner for City’s Artistic Rebranding
Photo Courtesy of Choose954

The Hallandale Beach Community Redevelopment Agency and ArtServe Partner for City’s Artistic Rebranding

In partnership with the City of Hallandale Beach Community Redevelopment Agency, ArtServe (South Florida’s historic arts incubator and innovative creative laboratory) is launching a yearlong program consisting of arts and culture activations that will rebrand Hallandale Beach as a destination for unique experiences, fine cuisine, unbridled art, culture, and craftsmanship.

The yearlong program includes monthly activations designed to engage existing residents and bring new audiences to up-and­-coming areas of Hallandale Beach. With the help of its artists, ArtServe will utilize its expertise and experience to raise the profile of Hallandale Beach, redefining the city as a versatile and burgeoning community with a vibrant citizenry and a rich mix of beaches, upscale retail and dining opportunities, cultural growth, and business expansion.

 Activations include, but are not limited to: 

  • Family-friendly arts events at Hallandale Beach’s public parks,
  • “Vibrant Hydrants,” which engage local artists and residents to collaboratively beautify fire hydrants throughout the city, and
  • A large-scale mural project, where local artists will reinvigorate empty wall spaces with culturally uplifting art.

 With the support and participation of volunteers, local businesses, and the city, the Hallandale Community Redevelopment Agency’s arts and culture initiatives will build a foundation for enrichment, engagement, and education through the arts; facilitate collaboration between artists and organizations; uplift, inspire, and positively transform the city’s residents; and successfully establish Hallandale Beach as an unparalleled destination for the arts.

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